If you’re not already thinking about 2023 web design, the time is now. Already, web design trends for 2023 have started to emerge, and if you want to stay on-trend and engage site visitors, it’s crucial to pay attention.
1. Page speed
Page speed is one web design trend that won’t stop appearing on top web design trend lists.
So don’t ignore page speed when:
- Creating new page designs
- Launching site updates
- Building a brand-new site design
If you do, you risk losing:
- Traffic
- Conversions
- Rankings in search results
People want fast experiences, and search engines like Google are now evaluating websites based on their page speed regarding search engine optimization. Google uses page speed, plus Core Web Vitals, to assess how fast a page loads and how soon a page becomes available for someone to use.
If you want to improve page speed, you can take a few steps:
- Compress images
- Condense HTML, CSS, and JavaScript code
- Use a content distribution network (CDN)
You can also invest in page speed optimization services, which help you and your in-house development team regain valuable time. Instead of worrying about your website’s speed, you have a trusted agency to manage and maximize your speed.
2. Simplicity
You’ve heard it for years — “keep your design simple.”
But for 2023 web design, it’s crucial. Users no longer have the time (or the patience) to muddle through a complicated website with unclear navigation or slow-loading pages due to large motion graphics. The future of web design is simple, and when we say simple, we mean in every way.
3. Animations
If you want to bring more life to your website, according to this 2023 web design trend, it’s a great idea to incorporate animations.
However, you shouldn’t overdo it — only add animations to important pages like your home page. If you want to adopt this 2023 web design trend, be sure to work with a web design company that knows what they’re doing — an animation of this size can quickly bog down your site and make it load slowly!
4. Integration of Instagram for a personal touch
Another web design trend for 2023 focuses on connecting to real customers through social media channels like Instagram because it:
- Allows potential customers to see what their clothing looks like on a physical person who isn’t a model
- It gives them ideas about how to wear certain pieces
- Inspires them to pair branded tops with branded bottoms, ultimately encouraging customers to buy more than just one item
- It helps potential customers relate — they see themselves in these photos, making it easier for them to buy
If you want to collaborate with social media channels to make your web design even better, you’ll first have to get your hands on some user-generated content!
5. Voice optimization
By 2022, voice shopping is set to become a $40 billion industry. Today, more companies optimize their websites for voice searches, and the future of web design in 2023 is no different. You must optimize your website’s content for voice search to rank well in search results.
As you likely already know, excellent search engine rankings help funnel more qualified traffic to your website. If you don’t rank highly, you probably won’t see much site traffic, and your beautifully designed website will go to waste.
With more users relying on voice technology like Siri and Alexa to find what they’re looking for online, your website must use natural language processing (NLP) to appeal to every audience — including those searching by voice.
6. Mobile responsiveness
It shouldn’t come as a surprise that a mobile responsive website design should be at the top of your priority list for your 2023 website design. When you have a mobile responsive website design, you ensure that users surfing your site on a smartphone or tablet get the same experience as they would on a desktop.
Mobile responsiveness is a critical web design trend for 2023, especially since the release of Google’s mobile-first index in July 2019. Mobile-first indexing says that instead of looking at the desktop version of a website first, Google looks at the mobile version by default — making mobile responsiveness even more crucial in your 2022 web design.
7. Artificial intelligence
Artificial intelligence, or AI, is creeping into every area of marketing, even web design trends, and for good reason.
When you implement AI on your website, you can use data to satisfy customer needs. For example, many websites integrate chatbots that use artificial intelligence to reply. Not only do chatbots benefit companies since they allow them to focus their energy elsewhere, but they also help customers who have questions by providing a reply immediately.
8. More videos
As videos and media platforms like YouTube rise in popularity, it’s more crucial for businesses to integrate videos into their sites. If you want to remain in competition with your competitors, integrate more videos into your site.
When you add videos to your site, you create unique engagement points.
You create diversity on your page and break up the abundance of text on your site. Videos cater well to your on-the-go audience. They may not have time to read all the information on your site, but they can watch a quick two-minute video and get all the information they need.
With Google generating more mixed results that include listings and videos, it’s a great time to start integrating videos into your marketing plan. It allows you to engage new leads and gain more exposure for your business.
9. Micro-interactions
Micro-interactions are surprise events that happen to users while visiting your site.
When someone takes a small action on your site and a specific response happens, it creates a micro-interaction. For example, when someone logs on to Facebook and sees a red box with a number following to their notifications, this is a micro-interaction.
It’s interesting and engaging for your audience and, in this case, gets someone to click on their notifications. There are many micro-interactions on Twitter, too. For instance, when someone refreshes their Twitter feed, they’ll hear a popping sound.
This is also a micro-interaction.
These are small nuances that add to the user experience on your site. You can integrate micro-interactions on your site through scroll animations, chimes, and more. It’s a great way to create a more engaging and interactive experience and will help your website’s design stand out next year.
10. Dark mode
On our web design trends for 2023, radar is the dark mode design feature, with more and more websites and apps adopting this change over time.
Serving a website in dark mode has more practicality than simply a change in design, as dark mode can assist in reading more comfortably instead of staring at a bright white screen – and let’s face it, we all spend our fair share of time behind screens these days. Dark mode options also tend to save battery life on some devices.
On top of its practical functions, adding a dark mode option to your website can give it a new and fresh look, with color accents taking on a different caliber of impact on a dark background.
